I should also consider cultural relevance. Candy Crush and similar games are very popular, so a 14-year-old might be part of a group that plays these games, contributing to her social identity. Maybe she plays these games to feel connected with friends.
Maya and a small crew of friends run a lunchtime “Creative Club” where they brainstorm ideas for TikTok challenges, plan a school garden, and swap DIY fashion hacks. Their most recent project? A “Zero‑Waste Snack Pack” tutorial that garnered over 12,000 views on the school’s YouTube channel.