This happens with used physical copies. You will need to contact EA Support with proof of purchase, though they rarely reset keys for older titles.
This is often a permission issue. Try launching the EA App (or Origin) as an Administrator . This gives the app the necessary permissions to properly apply the activation to your system. need for speed hot pursuit 2010 activation key
The pursuit of an activation key for represents a fascinating intersection of digital rights management (DRM), the evolution of game distribution, and the enduring legacy of a racing classic. Released during a transitional era for the industry, the game’s activation system serves as a reminder of how software ownership has shifted from physical media to persistent digital accounts. The Mechanism of Activation This happens with used physical copies