: New collections use the name to appeal to a demographic that values "carefree enjoyment" and "playful" aesthetics.
At its core, the literal meaning of "Maal Masthi" is a celebration of affluence and the carefree joy that comes with it. In Hindi and Urdu, the word is derived from the Arabic term for property, wealth, or goods. Masthi , on the other hand, is a word for intoxication, ecstasy, or a state of being "high on life". Classic dictionaries interpret the full phrase as "doulat ka nasha," or "the intoxication of wealth". In this context, the phrase evokes a time of pure, harmless fun, where the rhythm of life is unburdened by worry, a sentiment celebrated in music and social gatherings. maal masthi