The media played a significant role in Naika's rise to fame. Bangladeshi popular media, including television channels, radio stations, and online entertainment portals, extensively covered her career. Her music videos, interviews, and behind-the-scenes footage were widely shared and discussed. Naika became a favorite among talk show hosts, who invited her to share her story, experiences, and opinions on various issues.
Modern naikas are no longer confined to the "damsel in distress" trope. OTT contents allow them to play psychologically complex, gritty, and real characters.
