: Smartphones and high-speed internet have transformed consumption patterns, sometimes creating silences in once-boisterous living rooms.
Most families follow a patriarchal model where the eldest male is the head, and his wife supervises domestic matters among daughters-in-law. Daily Life & Routines tracks their preferences
: Instead of weekly supermarket runs, many families rely on the local kirana (mom-and-pop grocery store). The shopkeeper knows the family by name, tracks their preferences, and often extends a monthly credit line. Evening Reunions: Decompression and Devotion tracks their preferences