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A more polished corner of the niche features child content creators, often with the help of their parents. These channels might involve a toddler "reviewing" toys, a young child showing off a surprisingly adept baking skill like a "little chef", or kids participating in fun, family-friendly challenges and DIY projects. The "mini influencer" category has even given rise to parodies, such as the "Baby YouTube Thumbnails" meme, which imagines toddlers as vloggers with over-the-top, clickbait-style video titles.