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Whether you get the book or not, here are three Álvaro Gordoa principles you can start using immediately:

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Public image is the mental representation created in the minds of others based on what your senses project. Whether you get the book or not, here

Complete Guide to Alvaro Gordoa’s Public Image Methodology paid digital libraries

Gordoa defines public image as the perception shared by a group about an individual or an institution. His methodology relies on a strict formula: . This image then dictates the resulting identity and reputation. 1. The Six Imagologies