Emphasis on long-lasting, hummable tunes.

A.R. Rahman made his explosive Hindi debut, introducing avant-garde arrangements and unique soundscapes. "Tanha Tanha Yahan Pe Jeena" "Hai Rama" "Kya Kare Kya Na Kare" Raja Hindustani (1996)

( Chalte Chalte / Late 90s Punjabi-Hindi sad pop wave)