Despite the criticism, there were fans who found merit in the show, appreciating the beautifully filmed romantic scenes and hoping that the chemistry would pick up. Ultimately, due to its inadequate ratings, StarPlus decided to end the show after its 70-episode run.
This phase establishes the haunting atmosphere of Allahabad. Advay arrives like a storm, systematically cutting off Chandni’s options. Key episodes feature the grand temple rituals, Advay saving Chandni from her panic attacks while simultaneously plotting her social downfall, and the high-stakes chess match to stop Chandni’s forced marriage to a corrupt suitor, culminating in Advay marrying her himself. Phase 2: The Forced Household (Episodes 26–50) iss pyaar ko kya naam doon 3 all episodes exclusive
You can watch the full series exclusively on the following platforms as of April 2026: Despite the criticism, there were fans who found
The show opted for a rich, dark color palette. The ancestral havelis of Allahabad were designed with intricate latticework, heavy velvet drapes, and dim, candle-lit lighting. This mirrored the psychological state of Advay—shadowy, grand, and trapped in the past. Fashion and Costume Design The styling set major trends during its run: Advay arrives like a storm, systematically cutting off