Rokeach paved the way for subsequent pioneers like Geert Hofstede and Shalom Schwartz, who expanded value theory into global, cross-cultural frameworks.
It provided a standardized tool for studying personality, motivation, and prejudice. Rokeach paved the way for subsequent pioneers like
Milton Rokeach’s 1973 work, The Nature of Human Values , established a foundational framework for studying human motivation by distinguishing between "terminal" end-state values and "instrumental" behavioral values. He introduced the Rokeach Value Survey (RVS) to scientifically measure individual and societal value hierarchies, arguing these rankings dictate attitudes and can change through self-reflection. who expanded value theory into global