: Video games that combine storytelling with active participant roles.
AI in media and entertainment: Use cases, benefits and solution
Platforms like Netflix, Spotify, and YouTube popularized immediate, on-demand consumption.
: Continues to lead the global market, securing over 34.7% of the total market share as of 2023 [15].
AI is the double-edged sword of the industry. On one hand, generative AI (like Sora or Midjourney) can now create convincing video clips from text prompts, threatening the jobs of concept artists and stock footage creators. On the other hand, AI is being used to restore old films, auto-dub movies into foreign languages (synchronizing lip movements digitally), and personalize trailers based on your viewing history.