Whether you are settling in for a 12-hour marathon of The Untamed on YouTube (via unlicensed uploads that somehow stay alive) or buying a Criterion Collection Blu-ray of A Brighter Summer Day , you are participating in a global movement. The long film is not dead. It has simply migrated from the cinema to the living room, and it is more popular than ever.
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When Criterion releases a 4K remaster of a 3-hour Taiwanese film, they cut a 90-second trailer. That trailer is a "popular video." It has to summarize a long artistic journey in the time it takes to brew coffee.
The psychology behind the trend is fascinating. Why would a modern viewer choose a 4-hour Taiwanese film over a 20-minute sitcom?