Lara Frost was immediately drawn to the potential of Elastic and saw an opportunity to push the boundaries of fashion design. Together, they began experimenting with the material, creating pieces that showcased its versatility and potential. The result was a collection of garments that were not only visually stunning but also provided a level of comfort and flexibility that was previously unimaginable.
The backstory of is a masterclass in tragic irony. lara frost and ella elastic