For the older generation, this typography represents a "taste of tradition".
Use a gentle "Arch" or "Arc" envelope distort (around 5% to 10%) to give the text the organic, packaged curvature typical of mid-century biscuit tins. khong guan font extra quality
Font type: Serif Didot is a popular font for logos, known for its strong differentiation between fine and bold strokes. Types of fonts explained: serif, sans-serif & more - Slidor 25 Oct 2022 — For the older generation, this typography represents a
Khong Guan Font, also known as KG, has its roots in the early 20th century. The font was created by the Khong Guan company, a renowned printer and publisher based in Singapore. With a rich history dating back to 1946, Khong Guan has been at the forefront of printing and design innovation, and its eponymous font is a shining example of this commitment to excellence. Types of fonts explained: serif, sans-serif & more
For decades, these tins have been a staple of Eid al-Fitr (Lebaran) celebrations in Indonesia. Because the design has remained virtually unchanged for over half a century, the specific shape of those letters instantly triggers memories of childhood, family gatherings, and holiday traditions.
In modern graphic design, brands frequently undergo "refreshes" to appear contemporary. Khong Guan has resisted this trend for over 70 years. The Power of Nostalgia
The letters feature thick, block-like serifs (the small lines attached to the ends of strokes). This style was immensely popular for advertising and signage because of its high readability from a distance.