The double "S" creates a sharp, crisp sound.

Keep the first "O" short and crisp, like the "o" in "boss."

To perfect your pronunciation, split the brand name into two distinct words. Italian vowels are short, crisp, and clear, unlike English vowels which tend to glide or blur. 1. How to Pronounce "Rosso" Ros-so Phonetic Spelling: ROSS-oh Key Sound Rules: