Bollywood films have had a strong presence in Somalia for decades. Due to cultural similarities (family values, dramatic storytelling, musical interludes) and historical trade ties with India, Somali audiences have embraced Hindi cinema. In the 1980s and 1990s, it was common for Somali households to watch Bollywood movies dubbed in Italian or Arabic, but over time, fan-made Somali dubs and subtitles became popular.

: The film features a highly celebrated extended guest appearance by Bollywood megastar Shah Rukh Khan , who injects massive energy, romance, and star power into the movie's second half. Understanding the "Af Somali" Phenomenon