Makeup tutorials featuring local brands (like Masarrat, Rivaj, and Medora) trended. Traditional wear – lawn suits, embroidered kurtis, and bridal looks – became the star of styling videos, especially before Eid and wedding seasons.
Lifestyle videos bridged the gap for the Pakistani diaspora, offering a nostalgic slice of home. Content centered around joint family systems, traditional festivals (Eid vlogs), and local street food culture gained massive international views. pakistani mms 2021
: In October 2021, the government enacted the Removal and Blocking of Unlawful Online Content Rules , which granted the Pakistan Telecommunication Authority (PTA) broader powers to censor and remove content deemed immoral or against "public order". The Legal Framework: PECA 2016
Many victims—disproportionately women—faced extortion after private videos were obtained through hacked accounts or broken trust in personal relationships. The Legal Framework: PECA 2016 Content centered around joint family systems