In July 2025, the Ministry of Information and Broadcasting (I&B) in India directed ISPs to block access to 25 OTT platforms, including among others, for streaming "obscene, and at times, pornographic content".
Understanding this search trend requires looking at the specific content ecosystem of Ullu, how Indian audiences consume regional digital media, and the technological landscape that shaped streaming habits throughout 2023. The Anatomy of the Search Query searching for ullu 2023 in