The film follows its titular character, Aruvi (played by a phenomenal ), a gentle and innocent young woman whose life is shattered by a series of traumatic events driven by a consumerist, patriarchal, and misogynistic society. She becomes an outcast and, in a desperate act of rebellion, takes over a television studio to expose societal hypocrisy. Aruvi is a raw, unflinching satire that holds a mirror to uncomfortable truths, making it a watershed moment in modern Tamil cinema.