You may need two Business Model Canvases (a common strategy for hybrid businesses like "Product + Service" or "Retail + Media"). The Key Activities for the product division (manufacturing) will conflict with the media division (content creation).
If your value proposition is the heart of your business and your customer relationships are the soul , then your are the muscles and bones . They are the essential actions a company must perform to operate, survive, and thrive. key activities business model