Vijaya has been associated with several fashion brands over the years, including top designers such as Keri blue and Priyanka Mehta. She's also a fan of international brands such as Chanel and Dior.

The name "Vijaya" in Tamil cinema refers to several iconic actresses, each of whom redefined fashion and style during their respective eras. From the legendary "Punnagai Arasi" K.R. Vijaya to the powerhouse performer Vijaya Shanthi

It is easy to think of celebrities as immune to such attacks—"they're rich, they have publicists, they'll be fine." This could not be further from the truth.