For years, the consumption of online video was largely a passive experience. Users visited video hosting sites and watched uploaded content. However, as high-speed internet and mobile connectivity became universally accessible, consumer preferences shifted toward personalization and authenticity.

: The business model is based on a revenue-share agreement; the platform takes a percentage of the tokens spent on performers. Compatibility

The next day, at the office, the conversation drifted toward “digital wellness.” Their product manager, Aaron, was a vocal advocate for responsible design. “We’re building tools that keep people connected, but we also need to think about how they’re used,” he said, tapping his mug. “If we’re going to talk about live video, we need to ask: what safeguards are in place? How do we protect creators and viewers alike?”