Robert Cialdini Influencia Ciencia Y Pr Ctica 4ta Ed1pdf Fixed -

"Si alguien te da algo, sientes la necesidad de devolver algo a cambio".

The science of influence has significant implications for marketing, sales, and politics. By understanding the six universal principles of persuasion, professionals can develop more effective strategies to influence behavior, build stronger relationships, and drive results. Moreover, Cialdini's work has far-reaching implications for social psychology, highlighting the complexities of human behavior and the factors that drive our decisions.

Cuando no estamos seguros de qué decisión tomar, para guiar nuestra conducta. La incertidumbre amplifica drásticamente este efecto.