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The explosion of cable television and the early internet shattered the monoculture. Specialized niche channels emerged, allowing audiences to self-select content based on specific interests, hobbies, or political alignments. The Algorithmic Streaming Era (Present Day)

Popular media is now a social currency. To not have watched the latest Stranger Things season or to have missed the Barbie vs. Oppenheimer double feature ("Barbenheimer") is to risk social exclusion. FOMO (Fear Of Missing Out) is now a primary driver of consumption. wwwmomxxx

What happens next? The next five years will see three seismic shifts. The explosion of cable television and the early