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The industry’s shift from Chennai back to Kerala in the late 1980s cemented this relationship, with Kochi becoming the industry's hub. Since then, filmmakers have increasingly favored authentic, lesser-known locations over popular tourist spots. The success of Maheshinte Prathikaram (2016) placed Idukki on the film location map, with the serene banks of the Malankara Dam becoming such a frequent shooting spot that it is now dubbed "Malayalam cinema’s very own Hollywood". Similarly, a traditional mansion in Palakkad, Varikkasery mana, has become so iconic that it is rightly called "Malayalam cinema’s ancestral home," having featured in a record number of films. Even specific landmarks, like the "Kireedam Bridge" in Vellayani, have become part of Kerala’s tourist lexicon, drawing fans eager to see the spot where a famous cinematic moment unfolded.