The Boron Letters -pdf- !exclusive! Info

It is rare to get the wisdom of a top-tier marketer delivered in such an intimate format. Gary Halbert wasn't writing to "the masses" or "students"; he was writing to his son. This gives the book a warmth and urgency that is often missing in modern "funnel hacking" courses.

: The letters teach how to use "AIDA" (Attention, Interest, Desire, Action) and the importance of personalization. He famously suggests using "grabbers" like attaching a real coin to a sales letter to ensure it gets opened. The Boron Letters -PDF-

In one of the most famous chapters, Halbert asks his son a hypothetical question: If you and I were to open a hamburger stand, and we could only have one advantage, what would it be? It is rare to get the wisdom of

Commercial junk mail, glossy brochures, and obvious advertisements. This pile goes straight into the trash. How to Apply It in the Digital Age: : The letters teach how to use "AIDA"