Stop building walls around your content. Start building bridges to the media that surrounds it. That is where the audience lives. That is where culture is made.
The Convergence Era: How to Link Entertainment Content and Popular Media
Consider the resurgence of Kate Bush’s 1985 track "Running Up That Hill" after its inclusion in Stranger Things . A pivotal scene in a popular Netflix series.
Which do you want to prioritize?
The advent of streaming services such as Netflix, Hulu, and Amazon Prime has revolutionized the way we consume entertainment content. These platforms have made it possible for us to access a vast library of movies, TV shows, and original content with just a few clicks. The popularity of streaming services has also led to a surge in binge-watching, with many viewers devouring entire seasons of their favorite shows in a single sitting.
Stop building walls around your content. Start building bridges to the media that surrounds it. That is where the audience lives. That is where culture is made.
The Convergence Era: How to Link Entertainment Content and Popular Media
Consider the resurgence of Kate Bush’s 1985 track "Running Up That Hill" after its inclusion in Stranger Things . A pivotal scene in a popular Netflix series.
Which do you want to prioritize?
The advent of streaming services such as Netflix, Hulu, and Amazon Prime has revolutionized the way we consume entertainment content. These platforms have made it possible for us to access a vast library of movies, TV shows, and original content with just a few clicks. The popularity of streaming services has also led to a surge in binge-watching, with many viewers devouring entire seasons of their favorite shows in a single sitting.
