: Marketers leverage this zone for organic engagement, community building, customer service, and word-of-mouth promotion. The goal is to build brand affinity by participating authentically in conversations. Zone 2: Social Publishing
“Social media marketing is the utilization of social media technologies, channels, and software to create, communicate, deliver, and exchange offerings that have value for an organization’s stakeholders.” : Marketers leverage this zone for organic engagement,
Channels that offer opportunities for play and enjoyment, including social games, alternative reality games (ARGs), and entertainment communities. Brands leverage this via in-game advertising or branded entertainment. and software to create
: Choose the optimal social zones based on target audience data. including social games