In the summer of , the channel abruptly ended its cooperation with hardcore premium services (specifically the channels Inxtc.tv and Xplus tv) and transitioned exclusively to "soft-erotic shows enriched with telephone games and entertainment". This led to the very specific phone-in model: viewers could dial in to "date" or have video conversations with the women on screen, with the screen displaying numbers for premium-rate services. By 2008, regulatory filings noted the channel's composition: talk shows focused on "Dating" and "Personal Contacts," contact service segments with telephone services, advertisements for premium services, and soft-erotic short films.
In retrospect, the ETV Eurotic TV Show serves as a strange time capsule of mid-2000s European entertainment. It was a broadcast channel that was neither truly erotic enough to satisfy hardcore audiences nor professional enough to attract mainstream viewers. Yet, it won the hearts of a digital generation for its chaotic, "so-bad-it's-good" appeal: the half-naked dancers, the grotty studio lights, the sudden needle-drop from a moldy pop song to a searing thrash metal guitar riff, and the general feeling that everyone involved was simply improvising. etv eurotic tv show