: Without mainstream hits, TikTok creators pivoted to independent artists, sped-up tracks, and royalty-free audio. This proved that while music drives the platform, community engagement can adapt to structural gaps.
On and around this date, platforms like Prime Video, Netflix, and Disney+ aggressively pushed users toward their newly minted ad-supported tiers.
Coming off the Super Bowl (which took place just days prior on Feb 11, 2024), the intersection of the NFL and pop music icons proved that "monoculture" isn't dead—it just requires a massive cross-pollination of interests.