: How quickly the live chat is moving with unique comments.

The platform is shifting toward "Quality Engagement Metrics"—meaning a like from a user who watches for 10 minutes is worth more than 100 bot likes.

To help tailor this advice to your specific goals, let me know:

Consistency builds audiences. If you host TikTok Lives at the exact same time every week, your core fanbase will anticipate your broadcasts. The algorithm rewards accounts that keep users on the app consistently. Leverage Trending Audio and Formats