As a result, mass media has fractured into thousands of niche communities. While this allows consumers to find content tailored precisely to their unique tastes, it also means the era of the universal cultural milestone is shifting toward fragmented, subcultural trends. The Rise of Creator Culture and User-Generated Content
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, combining monthly subscriptions (SVOD) with cheaper, ad-supported tiers (AVOD) and free ad-supported streaming TV (FAST). As a result, mass media has fractured into