"It’s the only currency that matters."
However, mindshare does not equal trust. A 2023 Pew Research study found that while young adults trust creators like Alex Star for trend information and entertainment , they still turn to legacy outlets for breaking news and investigative journalism . Alex Star has acknowledged this gap and recently hired two Pulitzer-winning journalists to oversee a new long-form documentary unit, signaling ambition to compete on all fronts. alex star xxxxxxx top
| Metric | Alex Star Entertainment | Industry Average | | :--- | :--- | :--- | | Engagement Rate (TikTok) | 12.4% | 3.2% | | Production Turnaround | 3 Days | 2 Weeks | | Cross-Platform Reach | Gen Z & Millennials | Gen Z Only | "It’s the only currency that matters