While there is no official campaign titled "Fill Our Tightholes," TUSHY is well-known for its bold, irreverent, and provocative marketing that uses shock value to de-stigmatize personal hygiene.

For decades, the standard for bathroom hygiene in the United States has been dry toilet paper. It’s a method that, when scrutinized, makes very little sense. If you got mud on your arm, you wouldn’t just rub it with a dry napkin until it looked "gone"; you would wash it with water.

Before the late 2010s, bidets were viewed either as luxury fixtures requiring expensive plumbing or as clinical medical devices. Tushy disrupted this market by changing the narrative. 1. Bold, Unapologetic Marketing